Our Purpose and Future Direction

Lafayette – West Lafayette Destination Vision
We aspire to a destination vision dependent on collective partnership and mutual benefits. Showcasing a vibrant university community and the Wabash River heritage corridor, Lafayette - West Lafayette has become a primary regional and year-round center of unique visitor experiences in cultural heritage celebrations.


Lafayette – West Lafayette CVB Vision
We aspire to an organization vision dependent on astute leadership and professional management. The Lafayette - West Lafayette Convention & Visitors Bureau is recognized as the destination leader of the west central Indiana visitor industry through accountable communications, collaborative partnerships and development support focused on recreational activities, historical sites and cultural events, and educational learning.


Lafayette – West Lafayette CVB Philosophy and Customer Commitment
We perform effectively by adhering to values and guiding principles, and delivering on customer promises.
Professional
Community/county-based
Visitor-focused
Consensus-building
Service-driven
Accountable
Partnership-oriented


Partner Promise
We commit to a mutual business exchange that allows for incremental market opportunities and returns to all visitor industry proponents.


Visitor Promise
We commit to providing accurate and timely travel information through the promotion of unique experiences to residents and visitors.

Our Purpose and Future Direction

Lafayette – West Lafayette Mission, Strategic Goals and Priority Programs
We accomplish a focused mission through goals, strategies and programs that meet the majority of the filter tests.


Mission
The Lafayette - West Lafayette Convention & Visitors Bureau is the official destination marketing organization of Tippecanoe County that contributes to the economic health of its communities by promoting as a preferred travel destination and by enhancing the visitor experience.


Inception

	The Lafayette - West Lafayette Convention & Visitors Bureau, Inc. started as a committee of the Chamber of Commerce (CofC) in the mid 1970s.
	From 1978 to 1983 the LWLCVB was operated as a division of the CofC.
	In 1983, the LWLCVB was incorporated as an independent, not-for-profit, 501 (c) 6 organization. The Tippecanoe County Convention & Visitors Commission contracts the LWLCVB
	In 1990 the Visitors Center was opened.
	Funding comes from a Tippecanoe County Tourism Occupancy Tax (TOT), also called the innkeepers tax. Additional explanation of the TOT can be found under the finance and administration section.

Visitor Marketing and Sales
	To raise the awareness and sales potential of the Lafayette - West Lafayette visitor attractions and facilities through proactive leisure and business travel programming to priority target markets.
Visitor Servicing
	To cultivate effective visitor relationships through provision of information and related sales assistance.
Visitor Product Development
	To encourage and support new, expanded and/or improved attraction, event and hospitality services that enhance an extended visitor stay experience.
Community Relations
	To educate community leaders to the importance and value of the visitor industry and the Lafayette - West Lafayette CVB.
Visitor Research and Planning
	To prepare and implement an ongoing research-based strategic destination plan and annual Lafayette - West Lafayette CVB business plan.
Finance and Administration
	To operate as a fiscally responsible organization through identifiable resource priorities and partnership growth initiatives.